Ray Anderson

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Environmental Impact Equation - Revised


I = P x a

      T2 x H


I = Environmental Impact

P = Population

a = Affluence

T= Technology

H = Happiness

The Business Logic of Sustainability


Ray Anderson


“At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.”

May 2009


Thanks to TED - This video was released by TED under a Creative Commons license, so that it can be freely shared and reposted.