William McDonough

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Sustainability Defined:

Development that "meets the needs of the present without compromising the ability of future generations to meet their own needs." 

The Brundtland Commission

The Wisdom of Designing Cradle to Cradle


William McDonough


“Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account ‘all children, all species, for all time.’”

February 2005


Thanks to TED - This video was released by TED under a Creative Commons license, so that it can be freely shared and reposted.


Related Links:

Fast Company article on McDonough