One of four common characteristics of Malcolm Baldrige National Quality Award winners is that all had a vision of what quality was and how they would achieve it (Hodgetts, 1993). A vision is an essential element in organizational success. It provides direction and drives everything that is done in an organization. The visioning concept, vision trilogy, and the 8-step visioning process bridge the gap so a vision can be any organization’s key to success.
The vision is that perfect state that might never be reached, but which one never stops trying to achieve. For a vision to be successful, it must empower. For a vision to be successful, it must empower. Empowerment is a combination of motivation to act, authority to do the job, and the enablement to get it done. Enablement requires a vivid picture of the destination.
The visioning process is designed to provide structure to the seemingly structureless concept of creating a vision. The eight steps of the visioning process are (a) collect input, (b) brainstorm, (c) shrink the mess, (d) develop a rough draft. (e) refine the statements, (f) test the criteria, (g) obtain organization approval or make modifications, and (h) communicate and celebrate.