Bjarke Ingels from BIG is a world famous “rock star” architect or starchitect. What does a building architect have in common with an organization architect? As it turns out, there are quite a few parallels.
Parallels Between Building and Organization Architects
Bjarke notes that the great thing about being an architect is you have the means and the skills to ensure our “built” world is a place that fits the way we want to live. The corollary for the organization architect is we have the means and skills to ensure our organizations are places that we want to spend our working lives, buy products and services from, invest in, partner with, and have in our communities.
At the core of his philosophy is the concept that “YES is MORE.” He works to say yes to all the stakeholders. No easy task. The corollary to organization systems design is figuring out the design that will create the most value for the multiple stakeholders is often difficult.
One of the main challenges he describes in the video is trying to maintain the core design while addressing the pressures from multiple structures including social, culture, political, and economic. The organizational systems designer faces similar issues trying to “fit” a new design into the larger organizational system. It is one of the key considerations in the design framework (see #7 System Integration).